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Unlocking Organizational Transformation with Creative Engagement

Lego Serious Play

“How about we use your floating platform as a way to… bridge our ideas?” — the HR director suggested, half-jokingly.

“Perfect!” — the designer grinned, and they worked together to connect the floating platform to a more grounded structure.

The end result?

A crazy, colourful model with a firm foundation and some unexpected quirks — kind of like what they hoped the new company culture would be.

Unleash Your Team’s Creativity with

LEGO®

Serious Play®!

Forget boring meetings and endless PowerPoint slides—LEGO® Serious Play® is here to shake things up! This innovative method uses LEGO bricks to help teams think creatively, communicate better, and solve problems in a fun, hands-on way.

Whether you’re tackling complex challenges, building stronger teams, or just looking to bring fresh energy into the room, LEGO® Serious Play® gets everyone involved. It’s a powerful tool that helps unlock new ideas, boost collaboration, and create a shared understanding—all while having a blast.

Ready to build something great together? Let’s get those creative juices flowing and turn your team’s ideas into reality, one brick at a time!

What is Lego Serious Play ?

LEGO® Serious Play® (LSP) is a unique, hands-on method that makes communication in meetings more effective while sparking creative thinking and problem-solving for individuals, teams, and organizations. Rooted in research across business, strategy, organizational development, psychology, and learning, LSP is all about the idea of “learning by doing.”

 

The LSP approach embraces a collaborative leadership style and aims to transform the typical low-energy, low-participation meetings into highly engaging sessions where everyone is involved and contributing to brainstorming and decision-making.

 

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• Success comes from listening to every voice in the room.

• People want to be part of something bigger, contribute to the process, and take ownership when they feel motivated.

• Teams often don’t reach their full potential, leaving valuable knowledge untapped.

 

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• Unlocking the potential of people and their values

• Developing and refining business models

• Enhancing the effectiveness of strategic planning sessions

• Defining mission statements and core organizational values

• Creating innovative new products or services

• Analyzing scenarios and finding creative solutions

 

Ready to turn your next meeting into a dynamic, collaborative experience? Dive into LEGO® Serious Play® and watch your team’s ideas come to life, brick by brick!

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The core principles of LEGO® Serious Play® center around a few key ideas:

LSP can be effectively applied in various areas, such as:

Why is Lego Serious Play so effective?

LEGO® Serious Play® works because it uses LEGO bricks to create a universal language that everyone can understand, no matter their background, experience, job title, or culture. This method ensures everyone has the chance to share their knowledge and ideas.

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• Focuses on Individuals First:

LEGO Serious Play starts with the individual, not just the group. The workshop is designed to ensure everyone actively participates, contributing their thoughts and ideas. This leads to more engagement and motivation to implement the decisions made together.

• Everyone Has a Voice:

Because everyone gets equal time to share, LSP sparks a lot more ideas and produces concrete results. It creates an environment where all participants feel heard and valued.

• Encourages Open Communication:

The use of 3D models, creative metaphors, and storytelling helps participants communicate openly and listen actively. This creative approach keeps everyone engaged and focused, leading to a deeper understanding.

• Builds Trust and Minimizes Conflict:

LSP creates a safe, supportive environment where participants form close partnerships. The focus is on the models built, not the people building them, which helps keep discussions centered on real issues and facts, reducing personal conflicts.

 

In short, LEGO® Serious Play® breaks down barriers, fosters creativity, and brings out the best in everyone. It’s a game-changer for any team looking to communicate better, think creatively, and solve problems together!

Here's why it so powerful:

40 years of Lego Minifigures and my 41st
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